Celebrity AI deepfakes go viral, raising safety concerns

ai-generated images and videos of celebrities are being used to manipulate and impersonate them on social media, with many cases going viral. for example, a fake instagram post of mia goth wearing a t-shirt with a message about her ex shia labeouf racked up nearly 500,000 likes before being removed. meta's verification system has been criticized for allowing fake accounts to obtain blue checkmarks, and some celebrities, including scarlett johansson and ariana grande, have taken steps to protect themselves from ai-generated content. the issue raises concerns about safety and likeness protection for public figures.