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theverge ai · September 26, 2026

Can Cloudflare's Matthew Prince tame AI's web chaos?

cloudflare ceo matthew prince discusses controlling ai bots on the web, a growing concern as bots make up over half of internet traffic.

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cloudflare ceo matthew prince discusses the company's role in managing ai bots on the web, as bots now comprise over half of internet traffic, according to cloudflare's june findings. prince aims to help website owners control these bots, allowing them to block, allow, or monetize access. this conversation follows cloudflare's recent layoffs, where 20% of the workforce was cut, with prince writing an op-ed about replacing employees with ai. the stakes are high for cloudflare and the web's future.

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