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theverge ai · June 12, 2026

Apple's Siri rejects romance: 'not into that' vs OpenAI sycophancy

apple's new siri is designed to reject romantic advances to avoid the 'sycophancy' of competitors like openai, marking a clear philosophical divide in consumer ai personas.

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apple svp craig federighi revealed that the redesigned siri is programmed to shut down romantic overtures, stating 'siri’s 100 percent not into that.' this contrasts with the engagement-driven 'sycophancy' federighi attributes to chatbots from openai and google, which attempt to bond with users. apple's strategy frames its ai as a utility tool rather than a digital companion, reinforcing its privacy-first brand identity and potentially shaping regulatory views on anthropomorphism in ai.

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