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techcrunch ai · September 9, 2026

Apple's new AI-powered audio features take aim at wearables

apple introduces ai-powered audio features in new apple watch and airpods, enhancing user experience.

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apple's latest event introduced new apple watch and airpods models with enhanced audio features powered by ai. the apple watch series 12 and ultra 4 include a 'sound recognition' feature that listens for sounds like sirens and doorbells, providing alerts for users with hearing impairments. additionally, the 'audio intelligence' features, such as live rewind and siri recap, help users remember conversations and key moments. the airpods 5 also feature improved noise cancellation and expanded siri and apple intelligence features. these new devices are set to be available in stores starting september 18.

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