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techcrunch ai · August 13, 2026

Apple's multi-million dollar Siri upgrade is lowballing publishers with variable pay

apple is negotiating a nine-figure budget to train its upgraded siri with current news, offering variable pay instead of fixed licensing fees. this creates a new low-cost standard for ai data licensing.

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apple is proposing a variable payment model to publishers for current news access to power its upcoming siri ai, rejecting standard fixed licensing fees for a pay-as-you-go structure. while the tech giant has floated a nine-figure budget, the lack of guaranteed income could deter high-quality publishers from participating. this move indicates apple is prioritizing cost-efficiency in its ai training data strategy as it races to upgrade siri later this year. if successful, this could depress content licensing prices across the ai sector and force other labs to adopt similar variable models.

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