Apple CEO says AI shouldn't be in products for its own sake

apple ceo john ternus discussed company's ai strategy in recent interview with wired's steven levy. ternus acknowledged apple has faced criticism for being behind on ai but expressed confidence in current position. he stated apple will leverage ai in products but emphasized importance of creating something users love. ternus also commented on potential impact of ai agents on app creation and ecosystem. this approach may influence how ai is developed and integrated into apple products.