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techcrunch ai · June 4, 2026

Apple approved Poke — and it’s paying a toll for every user

poke is the first ai agent on apple's messages for business, paying a per-user fee to access imessage distribution.

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poke, a startup simplifying ai agents via text, gained approval for apple's messages for business, marking the first standalone ai agent on the platform previously reserved for corporate support. the service, which handles daily tasks via sms and telegram, now reaches imessage users under a strict approval process requiring live support verification. poke operates on a per-user payment model to apple, suggesting a potential new revenue stream for the tech giant and a distribution cost for third-party ai developers.

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