Amex tackles AI agent purchase errors with new intent framework

american express has introduced a new framework, called the intent intelligence framework, to prevent ai agents from making unauthorized purchases. the framework captures and authenticates a customer's purchase intent before an ai agent completes a transaction. it uses a create intent api, intent id, and proof of intent token to ensure that transactions are secure and aligned with customer instructions. american express aims to make this framework an industry standard for ai-powered transactions. the company has seen consumer interest in agentic commerce, with 66% of surveyed us consumers likely to use ai agents for price research and 61% for product recommendations.