Amazon's World Product Graph to index all online shopping data
amazon plans to build a vault of data on every product sold online, even products it doesn't sell, to keep shoppers on its site.
amazon has plans to build a comprehensive database of all products sold online, including those sold on other platforms. the project, called the world product graph, will make this information available through amazon's site. this move is likely intended to reduce the number of shoppers who leave amazon to search for products elsewhere. by indexing all online shopping data, amazon may be able to improve its product recommendations and search results. this could help amazon maintain its position as a leading online shopping platform.