Amazon replaces Rufus with Alexa+ shopping assistant
amazon launched alexa for shopping, replacing its rufus ai assistant with a new tool that can cross-shop other retailers and automate purchases via the search bar.
amazon rolled out alexa for shopping, a new voice- and touch-enabled assistant available to us customers through the search bar and echo show displays. unlike the defunct rufus, this agent leverages user history to cross-shop external retailers, automate recurring purchases, and add items to carts based on price triggers like $10 sunscreen. the integration deepens ai personalization across the platform, sparking potential privacy concerns regarding data use and automated transactions.