Amazon launches Project Nara AI platform and funds three Prime Video series
amazon mgm studios and aws launched 'project nara,' an in-house ai production platform that integrates with tools like blender and adobe, and greenlit three ai animated series via a new creators' fund.
amazon mgm studios and aws introduced project nara, a closed platform built on aws that routes tasks to optimal third-party or proprietary models trained on mgm ip. the system plugs directly into pipelines like blender, nuke, and adobe suite, aiming to fix errors such as character inconsistency and choppy motion. through the new genai creators' fund, three animated series received grants and access to nara, with pilots produced in five weeks to demonstrate speed advantages over traditional filming.