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gary marcus · October 14, 2026

ai spending lacks measurable financial impact

new study finds no evidence of significant roi from ai spending. this affects investors and companies.

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a new study reported by laura bratton at the information finds that there is zero evidence of ai significantly boosting productivity and gdp at scale. despite trillions of dollars invested in ai, the financial impacts remain materially unmeasurable. this study corroborates earlier findings that have raised concerns about the return on investment in ai. investors are already feeling the effects, as seen in the case of coreweave bonds reaching 15% and character.ai filing for bankruptcy. this situation signals a potential shift in how ai investments are evaluated and managed.

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