rotative
theverge ai · October 5, 2026

ai isn't just code, it's junk food for the mind

ai products are making a mess because they misunderstand human brains, which are more complex than computers. this affects ai developers and users.

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the ai industry often views human brains as computers, but this model is limited. neuroscientist paul cisek argues that brains are better understood as feedback-control systems. this difference in approach affects ai product development and user experience. the stakes are high as ai pushes deeper into culture. experts warn that ignoring human complexity can lead to negative consequences.

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