rotative
wired ai · September 22, 2026

ai clones coworkers weird

reporter builds ai clones of editors using gemini, gets strange results. this affects workplace ai adoption.

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a wired reporter built ai clones of editors brian barrett and sophie kleeman using condé nast's gemini platform to better understand their work styles. the clones generated content based on their digital presence, but produced grating and corny responses. brian bot, for example, adopted a 'yes, and' leadership style inspired by brian's improv background. the experiment aimed to improve job performance but raised questions about ai's role in the workplace. this incident showcases the complexities of implementing ai in professional settings.

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