Adobe buys Topaz Labs to embed on-device AI into Firefly
adobe is acquiring topaz labs, the ai video and image enhancement startup, to integrate its astra and wonder models into firefly and creative cloud, aiming to speed up on-device processing and lock creatives into its ecosystem.
adobe is acquiring topaz labs, the emmy-winning maker of ai tools for video and image enhancement, to merge its capabilities into the creative cloud ecosystem. topaz labs brings specialized technology for running large ai models directly on consumer-grade gpus, which adobe plans to use to deliver faster, more responsive, and cost-effective experiences in tools like photoshop and premiere pro. by absorbing topaz's astra video model and wonder image model, adobe aims to provide a closed-loop workflow for professionals sharpening footage or restoring archives, reducing the need for third-party plugins. this acquisition, set to close in the second half of 2026, reinforces adobe's aggressive push to infuse ai into its core products to retain users amid rising competition from blackmagic design and canva.