A24 partners with DeepMind — and its indie fanbase is revolting

google deepmind invested $75 million in a24 to co-develop ai filmmaking tools via a24 labs, sparking backlash from fans and artists who fear automation threatens creative jobs. this collaboration follows a trend of ai expansion in hollywood, such as disney's $1 billion openai deal, but faces unique resistance given a24's status as a tastemaker for indie cinema. critics argue the move contradicts the studio's artistic ethos, while a24 asserts the partnership ensures artists have a voice in shaping the technology. the tension highlights the widening rift between silicon valley innovation and traditional creative industries.