Google의 Preferred Sources 기능이 AI 검색 통제권을 이동
Google이 사용자가 언론사를 직접 선택할 수 있도록 Preferred Sources를 도입했지만, AI 생성 답변이 기존 링크를 대체하면서 이 기능은 실제로는 책임을 전환시킵니다.
google introduced preferred sources, allowing users to manually select news outlets to prioritize in search results. this move coincides with ai-generated answers increasingly replacing direct links to external sites, turning independent publishers into raw material for google's systems. the company faces pressure to reduce risks to media pluralism under europe's digital services act. by forcing manual configuration, google can claim user agency if results suffer, while favoring compliant partners like reddit over publishers who demand copyright compensation. this effectively sidelines reputable journalism in favor of content sources that do not legally challenge google's data usage.