Google, 표준 SEO 관행이 AI Overviews에 적용된다고 확인
Google는 'GEO' 미신을 논박하며, 표준 seo와 기존 순위가 ai overviews 및 mode에서의 노출을 결정한다고 밝혔다.
Google explicitly rejected the need for new optimization strategies like 'GEO' or 'AEO' to influence ai overviews. the documentation clarifies that retrieval-augmented generation and 'query fan-out' techniques rely entirely on existing search indices and ranking systems. consequently, site owners do not need special markup, content chunking, or machine-readable files to rank. google emphasized that while future 'agentic experiences' may introduce new requirements, current visibility depends on traditional seo quality and unique expertise.