Google의 AI 검색에서 사용자 이탈하며 DuckDuckGo 트래픽 30% 증가
DuckDuckGo가 'No AI' 확장 기능을 출시했으며, AI 없는 검색 페이지로의 트래픽이 30% 급증했습니다. 이는 Google의 생성형 AI 강제 통합에 대한 사용자들의 반발을 보여줍니다.
following google's decision to overhaul its search engine with ai-generated overviews, duckduckgo reported a 30% week-over-week increase in traffic to its 'no ai' search page and an 84% sustained lift above baseline. to capitalize on this, the company launched browser extensions for chrome and firefox that lock the default search provider to its ai-free experience, excluding chat prompts and generated answers. although duckduckgo still operates its own ai chat service, this move targets users seeking to avoid the 'ai-first' approach now dominating the industry. the sustained traffic growth indicates a durable shift in user preference away from ai-heavy interfaces.