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techcrunch ai · 2026년 7월 15일

Apple Intelligence, Alibaba를 통해 중국 진출... 미국 모델은 폐기

Apple은 Alibaba의 Qwen 모델을 통합해 미국 기반 AI 서비스를 대체함으로써 Apple Intelligence에 대한 중국 규제 승인을 받았습니다. 이는 엄격한 현지 데이터 및 주권 요건을 준수하기 위한 Apple Intelligence의 첫 대규모 현지화입니다.

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apple secured chinese regulatory approval for its generative ai suite, apple intelligence, by integrating alibaba's qwen models to power text and image features across its operating systems. previously, apple explored partnerships with baidu and bytedance but faced technical hurdles, leading to the alibaba selection to ensure compliance with the cyberspace administration of china. the deal allows apple to roll out ai features to its recovered no. 2 smartphone market base, which generated $20.5b in q2 revenue, while bypassing restrictions on foreign ai models. this move highlights the necessity for global ai labs to partner with local chinese tech giants to operate in the region, setting a precedent for other western ai firms.

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