Amazon 검색창, 살 수 없는 AI 생성 상품을 만들어낸다

amazon deployed an in-app feature that creates ai images of clothing and home goods as users type descriptions, effectively visualizing products that may not exist in inventory. users can tap these generated images to find and buy similar real-world items, assisting those who cannot recall specific names for styles like 'cowl neck'. this move mirrors google's ai mode and highlights how retailers are using generative ai to bridge the gap between abstract ideas and physical goods.