Amazon, 실제 상품을 찾게 돕기 위해 가짜 AI 상품을 보여준다

amazon launched a feature displaying ai-generated product images below search autocomplete to guide users toward relevant visual styles. the tool generates variations, such as different sleeve lengths, for terms like 'cowl neck' or 'rattan' to help users who cannot describe items precisely. however, the use of fake product images raises concerns about misleading consumers who might expect the generated items to be actual inventory. this move follows other ai integrations like review summaries and the rufus chatbot, signaling amazon's aggressive push to automate the shopping experience despite potential user friction.