Nvidia Shield TV Pro price jumps $100 to $299.99 on AI cost surge
nvidia raised the shield tv pro price by $100 to $299.99 due to increased component costs driven by ai, affecting an already niche streaming device.
nvidia has increased the price of the shield tv pro by $100 to $299.99, effective immediately. the device, which launched in 2019 at $199.99, features ai upscaling and hardware decoding. nvidia confirmed that the price hike is due to increased component costs, including memory, driven by the era of generative ai. this change may make the already niche device less appealing to consumers, who may opt for cheaper streaming alternatives.