L’Oreal、AIで製品開発期間を短縮
L’OrealはAIモデルを使って分子の挙動を予測し、開発サイクルを短縮。CPG業界でアルゴリズムによるR&Dが従来の実験室テストに取って代わる転換を示している。
L’Oreal has integrated ai into its laboratories to forecast how molecules will interact and to discover new applications for ingredients already in its portfolio. the french cosmetics giant, joined by nestle and mondelez, is leveraging these predictive models to compress product development cycles and reduce reliance on traditional physical testing methods. this transition highlights a growing trend in the consumer packaged goods industry where r&d efficiency is becoming a key competitive advantage. by using generative tools to simulate chemical properties, these companies can iterate formulations faster and bring products to market more cheaply.