中国 3 亿用户聊天机器人被迫“去人格化”
北京新规强制字节跳动的豆包和阿里巴巴的通义千问移除人格化功能以防止情感依赖，标志着对 ai 伴侣治理的严格转变。
under new regulations from the cyberspace administration of china taking effect this month, major ai platforms including bytedance and alibaba are disabling features that allow users to create custom ai companions. bytedance's doubao, serving over 300 million users, will sunset its persona feature on july 15, while alibaba's qwen pulls human-like agents on july 10. the regulations strictly prohibit content that triggers extreme emotions in minors or fosters dependency replacing real-life interactions, and mandate monitoring for addictive usage. this regulatory crackdown highlights the growing global consensus on the risks of ai companions, paralleling recent lawsuits in the us against openai and character.ai regarding emotional dependency and self-harm content.